Total Engagement Strategy
How it works
Lead Me Media specializes in permission-based acquisition email marketing. We leverage micro-surveys with daily triggers to prequalify intent to purchase and maximize ROI by vertical.
We generate over 500,000 clicks a day through our network. Each click is appended to our opt-ins profile to show the vertical of the offer. We observe buying habits and behavior throughout the year which enables us to optimize campaign performance and target members who showcase specific buying habits relevant to each campaign.
When tailoring a list for a client, we evaluate several factors, such as selecting the right data based on your unique needs, message, and targets. We evaluate each list by determining its mailing frequency and past performance to optimize your overall results. Our data acquisition team continuously explores new relationships, services and selection capabilities to keep our 200+ million opt-in records fresh and responsive.
Lead Me Media's ability to match our member’s intent to purchase by vertical and/or brand is unmatched. We receive a daily file of triggers for in market buyers who have visited specific websites within the last 24hrs in search of a product, service, hobby or simply seeking information.
Our trigger data allows us to generate sophisticated lists comprised of only the most recently active intenders interested in the promotions our advertisers are looking to send out.
Lead Me Media has developed a three step Total Engagement Strategy that encompasses Pre-Targeting, Acquisition Email, and Retargeting utilizing the same dataset across multiple digital platforms.
Statistics show that marketing works best with a comprehensive approach that establishes multiple touchpoints across a myriad of digital platforms utilizing the same unique dataset.
Pre-target the interest-based list with device-driven banner ads across the web to establish brand awareness and recognition.Step 2: Email Engagement
Deliver an engaging email campaign to the same pre-targeted list reinforcing brand awareness with a compelling offer to act now.Step 3: Re-Targeting
Retarget all of the email responders across multiple devices directly through Social Media to enhance ROI.
Real-Time Reporting - We pride ourselves on 100% transparency. Our 24/7 access backend analytical reporting provides you with Open Rates, Click Through Rates, Link Reports and a comprehensive breakdown of all the clickers by browser type, platform, ISP and city.
Pristine Data Hygiene – Daily scrubs and weekly passes of our data are done through the ECOA (email change of address).
IP Verification – Process of matching IP addresses to a physical address and/or a single device.
Feedback Loop Certification - We have partnered with all of the major ISP's to examine our mailing network credentials and to set up an automated system that manages the reporting of all subscribers requesting the removal process. As a result of our best practices and relationships with the ISP's, we are allowed the highest maximum delivery of inbox placement. We value our subscriber list and by using feedback loops to remove any uninterested parties we are able to build a more refined and robust database.
Deliverability – We guarantee 100% delivery of your email campaign. If a message is bounced back, it is immediately replaced with a valid deliverable record.
Refined Audience Targeting - We use thousands of key micro-targeting factors in combination with precise geographical targeting that allow us to custom create the perfect list that is tailored to reach the advertisers exact target audience in a true multi-channel marketing approach.
True CAN-SPAM and CASL Compliance – We use 100% guaranteed opt-in lists.
Fastest turnaround time in the industry - We can process, test and deploy a campaign all in the same day.
Permission-based broadcast solutions tailored to your specific campaign needs. Over 200+ million Opt-in Records available.
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